As the third generation of the Sersale family climbs on board, iconic Positano hotel Le Sirenuse gears up for its 70th anniversary.
We are delighted to announce that Le Sirenuse will open on May 27 for its 70th anniversary season. One week earlier, on May 20, the ‘new dolce vita’ venue Franco’s Bar will open with a new all-day format and an exciting new cocktail menu curated by one of Italy’s leading mixology consultants, Mattia Pastori.
In 1951, the four Sersale siblings – Paolo, Aldo, Franco and Anna – opened their holiday villa in the Italian seaside village of Positano to visiting guests. They called the small hotel Le Sirenuse, after the “mermaid islands” of the same name that shimmered on the horizon. Over the years, it would become a lifestyle icon, while retaining the intimate feel of a family home.
Careful evolution, rather than abrupt change, has always been Le Sirenuse’s watchword, as befits a hotel that has remained a family business for seven decades. Nevertheless the last several years have brought significant novelties aimed at reinventing and reaffirming Le Sirenuse’s style paradigms for the 21st century including the opening of Franco’s Bar, refined this year with the new Franco’s Fizz cocktail and the soon-to-be legendary Franco’s Burgers.
About Le Sirenuse
Le Sirenuse opened in 1951, when the Sersale family turned their Amalfi Coast summer house in Positano into a stylish small hotel. Today the 58-room resort is considered one of Italy’s leading seaside luxury hotels, though it still retains the intimate, cultured atmosphere of a private home. The rooms are contemporary but reminiscent of a glamorous bygone era. It may have renowned La Sponda restaurant and spa designed by architect Gae Aulenti, but Le Sirenuse is still very much a family affair. Second-generation co-owner Antonio Sersale looks after the day-to-day running of the hotel, while his wife Carla oversees the boutique Emporio Sirenuse and designs beach-oriented fashion collection Le Sirenuse Positano. Le Sirenuse has won numerous awards and is internationally renowned for the quality of its services.
For more information, please visit www.sirenuse.it/en
Fotos: Le Sirenuse. Photographer credit: Brechenmacher & Baumann. Courtesy of Le Sirenuse.