Award-winning inaugural edition of the exclusive Centara Reserve brand marks its first anniversary and invites discerning guests to Koh Samui for the upcoming high season.

Centara Hotels & Resorts, Thailand’s leading hotel operator, is celebrating the first anniversary of Centara Reserve Samui, which introduced a new era of personalised, design-led hospitality to Thailand – and the world – when it opened in December 2021.

The inaugural edition of the new Centara Reserve luxury brand, Centara Reserve Samui is nestled in a stunning seafront setting at the tranquil end of Chaweng Beach. Crafted for discerning travellers who crave meaningful escapes in exclusive settings, this flagship resort is characterised by bespoke experiences that tell the story of their destination.

The creation of the property was overseen by AvroKO, the acclaimed architecture and interior design studio which previously worked on projects such as 1 Hotel Central Park in New York, The Waldorf Astoria Bangkok, and The Temple House in Chengdu. It settled on a concept that pulled inspiration from both the colonial aesthetic and the traditional craft of Thai wood carving, whilst blending it with contemporary style and grace.

Centara Hotels & Resorts, Thailand’s leading hotel operator, is celebrating the first anniversary of Centara Reserve Samui, which introduced a new era of personalised, design-led hospitality to Thailand – and the world – when it opened in December 2021.

The inaugural edition of the new Centara Reserve luxury brand, Centara Reserve Samui is nestled in a stunning seafront setting at the tranquil end of Chaweng Beach. Crafted for discerning travellers who crave meaningful escapes in exclusive settings, this flagship resort is characterised by bespoke experiences that tell the story of their destination.

The creation of the property was overseen by AvroKO, the acclaimed architecture and interior design studio which previously worked on projects such as 1 Hotel Central Park in New York, The Waldorf Astoria Bangkok, and The Temple House in Chengdu. It settled on a concept that pulled inspiration from both the colonial aesthetic and the traditional craft of Thai wood carving, whilst blending it with contemporary style and grace.

With five dramatic dining and social venues such as Salt Society Beach Bar & Kitchen, with its 1,750 pieces of bamboo décor that represent waves, ocean-inspired tableware, and Vitamin Sea, the island’s most talked-about Sunday Brunch, as well as a state-of-the-art fitness centre, yoga pavilion, children’s zone, the world’s first Reserve Spa Cenvaree, and spaces to stage glamorous events and one-of-a-kind weddings, Centara Reserve Samui has taken its place alongside Thailand’s finest hotels.

With five dramatic dining and social venues such as Salt Society Beach Bar & Kitchen, with its 1,750 pieces of bamboo décor that represent waves, ocean-inspired tableware, and Vitamin Sea, the island’s most talked-about Sunday Brunch, as well as a state-of-the-art fitness centre, yoga pavilion, children’s zone, the world’s first Reserve Spa Cenvaree, and spaces to stage glamorous events and one-of-a-kind weddings, Centara Reserve Samui has taken its place alongside Thailand’s finest hotels.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 92 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara and COSI Hotels – ranging from luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com