Schlagwort-Archive: Best Western

Best Western Hotels & Resorts – New Projects in Vietnams Beachfront Paradise

Best Western® Hotels & Resorts breaks new ground in Vietnam with the signing of an exciting two new projects in Ho Tram, the vibrant beachfront resort area just 110km from Ho Chi Minh City, which is set to redefine the region’s tourism and hospitality industry.

Best Western Hotels & Resorts has joined with Thien Binh Minh Joint Stock Company, a subsidiary of the Charm Group, the highly respected real estate company, to introduce two new Best Western branded properties to this dynamic destination. Charm Resort Ho Tram, BW Premier Collection by Best Western and Charm Resort Ho Tram, BW Signature Collection by Best Western will be unveiled in the first quarter of 2024, comprising more than 1,000 rooms, suites and villas – across two properties – all in a prime seafront setting. Together, these world-class resorts will cater to all types of travelers, including couples, families, friends and groups.

This important agreement marks another key phase of Best Western Hotels & Resorts’ targeted expansion strategy in Vietnam, identified as one of the most attractive markets in Asia – and the world.
Charm Resort Ho Tram, BW Premier Collection by Best Western will offer 458 upscale rooms and suites plus 90 luxurious villas, amid a landscape of lush gardens just steps from the sandy shore. Lifestyle-conscious guests will enjoy upmarket amenities and impeccable service, all influenced by local style and sophistication, in line with the high standards of the BW Premier Collection® brand.

Charm Resort Ho Tram, BW Signature Collection by Best Western will feature 470 rooms and suites with unique design, wrapped in an enchanting ambiance of tropical gardens, swaying palms and sparkling pools. BW Signature Collection® is dedicated to creating truly unique experiences that reflect the personality of their destination. Guests can expect warm, welcoming service and modern amenities.

Together, these two properties will offer a wide range of accommodations for international and domestic guests seeking stylish stays on the serene coastline of southeast Vietnam. When they are not unwinding on the beach, travelers can take advantage of many fantastic attractions in and around Ho Tram, including traditional fishing villages, temples, hot springs, golf courses and more. Ho Chi Minh City and Tan Son Nhat International Airport are just a short drive away, making the destination easily accessible.

Cyrill Czerwonka, Best Western Hotels & Resorts’ Senior Regional Director of Development – Asia, said: “We are delighted to be part of this landmark project, which will enhance Charm Group’s status in the global hospitality sector, elevate the Vietnamese tourism industry, and strengthen Best Western’s upscale and luxury portfolio in this important Asian market.” He added, “Our new BW Signature Collection resort will provide home-away-from-home comfort and value, while the BW Premier Collection branded property will showcase authentic boutique hospitality, with premium rooms and suites plus 90 private villas that will attract discerning guests and honeymooners. We look forward to working closely with Charm Group as we bring this spectacular development to life.”

This signing marks the latest phase of Best Western Hotels & Resorts’ expansion strategy in Vietnam. With four high-end hotels and resorts now operating, 16 new properties signed and ongoing discussions for more, including several in partnership with some of Vietnam’s most highly regarded real estate companies, the group is targeting over 20 branded hotels and resorts to be operational by the end of 2024.

For more information about Best Western Hotels & Resorts in Asia, please visit

Brand-New Best Western Premier Sapphire Ha Long in Vietnam

Best Western® Hotels & Resorts’ latest property in Vietnam, the brand-new 1,008 room and suite Best Western Premier Sapphire Ha Long, is now open and welcoming travelers for refined travel experiences in the world-famous UNESCO World Heritage destination of Ha Long Bay.  

Nestled on the coast at Ha Long city (“Descending Dragon”) in Quảng Ninh Province, northeast Vietnam, Best Western Premier Sapphire Ha Long is a spectacular waterfront hotel that overlooks the iconic, island-studded seascape. Initially open every weekend during November onwards, this 31-story property is the perfect place to stay for those visiting Ha Long for leisure and business. 

Travelers who want to experience this exceptional hotel and explore the local area can take advantage of the “Perfect Staycation” offer, which promises unbeatable rates, half-board dining and other exclusive benefits. Available to book from now until 31 December 2021, for stays through 31 March 2022, this enticing offer from Best Western Premier Sapphire Ha Long will treat you and your loved ones to a stylish staycation, complete with daily international breakfast buffet, a set lunch or dinner, and a free upgrade to the next available room category. Every stay will also be extended with early 12pm check-in and late 6pm check-out.  

Guests at the Best Western Premier Sapphire Ha Long can expect outstanding accommodation in its 1,008 spacious rooms and suites, featuring private balconies with panoramic views of Ha Long Bay. Blending timeless Vietnamese style décor with contemporary flair and upscale amenities, each room has been meticulously designed to exude an enchanting ambiance. 

Highlights of the rooms and suites at the Best Western Premier Sapphire Ha Long include: 

Premier Rooms: Elegantly furnished with rich woods and colorful accents, the 38-square meter Premier Rooms reflect the joy of modern comfort in every corner of living space. Out on the private balcony, guests can see soothing views of the bay and its iconic limestone islands. 

Premier Studios: Styled with warm hues, wooden flooring and tasteful furnishings, each Premier Studio features an open-plan living space and plush king-size bed. The balcony and large picture window highlight the scenic bay views while adding an air of spaciousness to every stay. 

Premier Suites: These tempting two-bedroom suites promise the perfect seaside retreat. Guests can make themselves at home in the spacious living areas, adorned with modern luxury and home comforts. With 68 square meters of space, it can accommodate three adults and two children, while the private balcony offers panoramic bay views. 

‘The Premier Life’ experience at Best Western Premier Sapphire Ha Long is further elevated by world-class facilities such as a heated indoor pool and seasonal outdoor lap pool, a fully-equipped fitness center, kids’ club and a spa, which is scheduled to open in 2022. The hotel’s two onsite restaurants and lobby bar offer a variety of culinary delights, including Vietnamese, Asian and international cuisines. An executive lounge, business center and meeting facilities with video conferencing also enable corporate guests to stay fully connected. So, whether you’re planning a serene solo escape, a fun-filled friends’ getaway or a relaxing family retreat, Best Western Premier Sapphire Ha Long is sure to satisfy your holiday cravings. 

Best Western Premier Sapphire Ha Long ensures the highest standards of health and hygiene with Best Western’s We Care CleanSM program, which is based on expert advice from governmental agencies and independent bodies. This comprehensive program addresses every aspect of the hotel experience, from guest room and common area cleanliness to contactless procedures and more, while maintaining our industry-leading guest service.   

Don’t miss the chance to enjoy the “Perfect Staycation” at Best Western Premier Sapphire Ha Long. This exclusive offer is available to book from 27 October to 31 December 2021, for stays until 31 March 2022. Rates start from just USD 135 per room per night! 

For more information about Best Western Hotels & Resorts in Asia, please visit